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E-mail marketing
If you want to target a multitude of people at once, then e-mail marketing could very well be the answer. Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. At the click of the button your product information is instantly transmitted to customers and prospects, keeping them informed of the latest developments and helping to build customer relationships.
The new data protection laws stipulate that marketing information via email can only be sent to those who ‘opt-in’ or ‘sign up’ to receive product-based communication. The benefit of using opt-in lists is that you are only conveying information to those people who actually want to receive it.